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bitpuf blackboard blog 5 types of content that shouldn't live forever

5 Types of Content that Shouldn’t Last Forever

Message in a bottle

Journalist John Markoff recently reported on a potential breakthrough in storage technology that could make it possible to store all the world’s data on synthetic DNA. It would fit in 12 wine bottles.

The Library of Congress holds more than 160 million items in 470 languages stored on approximately 838 miles of bookshelves: works of literature, scientific data, presidential papers, sheet music, rare manuscripts and maps…there are so many things worth preserving and archiving.

But there are even more that are not: grocery lists, casual emails and text messages, social media posts, telephone conversations, memos, homework assignments, doodles…Think about what it takes to store all the content produced by a single person in one year!

Digital is different

While we must file away important documents in a safe place—a signed original, for example—we do not want multiple digital copies stored indefinitely elsewhere. Yet that is precisely what happens when we share content using email and many file-sharing services.

Often, we cannot take the steps we’d like to protect sensitive information: deleting a file after it’s delivered digitally isn’t always the same as shredding its physical equivalent. In many cases, once we’ve sent it, its fate is out of our control.

And then there’s all of the not-worth-saving stuff that clutters our digital lives.

We’ve become digital hoarders

In transitioning to the digital world, we have failed to apply the same selectivity that drives our behavior in sorting through our physical materials. When was the last time you culled outdated files from your computer or old messages from your inbox? If we were to retain every piece of paper that passes through our lives, we’d be buried in it.

Here are 5 distinctly un-storage-worthy kinds of digital content.

1. Every photo ever taken

Today’s mobile phones produce fantastic, high-quality images and it’s very tempting to tap the screen. So much easier than working with manual focus cameras, cellulose film, the developing process, and leather-bound albums.

There’s a powerful impulse to capture a scene, a moment, a memorable event, to create a visual reminder, to save ourselves the time and effort of writing something down. Few of us enjoy the task of selecting, deleting, transferring, and uploading these digital images. But just because we can keep all of this stuff, doesn’t mean we should.

2. Casual communications

R u home yet? We need more milk. Are we still on for 1?

Once uttered, these exchanges lose all of their value. Digital advertisers might want to know that you have run out of milk or where you are at 1:00. But what further value do the messages bring you?

3. Time-sensitive content

A coupon expires after a certain date, a reminder is pointless after the fact, an invitation no longer needed following an event. Keeping these around wastes energy and space.

4. Confidential material

The convenience of electronic delivery is one of the great universal upsides of information technology. Just don’t forget the downsides: data breaches, identity fraud, lack of privacy control. When you email a copy of your 1099 to your accountant, or SMS a password to your spouse, you usually lose the ability to “shred” these digitally.

5. Private information

Who hasn’t expressed a private thought in an email to a friend? Maybe we’ve disclosed things that we’d prefer to be forgotten. The spoken word is ephemeral and more easily left behind. Our digital trifles follow us around.

We need to be more discerning with our digital content, to distinguish what we share by its intended lifespan and its vulnerability once it leaves our fingertips.

For neverlasting content, there’s always bitpuf.

Photo credit: dolphfyn / Fotolia
 

Try bitpuf!
 

bitpuf for Professional Use

bitpuf for Professionals

Are you capturing the value of bitpuf in your professional work?

bitpuf offers an easy-to-use, secure platform for sharing content, from images and videos to confidential documents.

Attorneys, accountants, investment advisors, doctors, engineers, realtors, and designers exchange files with clients, patients, and colleagues every day. Often these documents contain sensitive information (e.g., tax, financial, or medical data, business IP, contracts). How do you ensure that they remain secure? How much time do you spend managing the whole exchange?

We’ve highlighted below some of the business benefits of the bitpuf platform. Have a look and discover for yourself its simplicity, security, convenience, and control.

 Secure and Private

  • Encryption of all content, both in transit and at rest
  • No advertisements, no cookies
  • No personal information requested, collected or shared
  • No need to send anything through email–easy, direct user-to-user sharing
  • Content is always deleted, never archived

Easy to Use

  • Nothing to install or manage
  • No password management
  • Flexible access from any device: desktop, laptop, iOS & Android
  • Logical organization of content into Clips
  • All files, images, videos, text, and comments are visible and accessible from a single Clip

Instant Monitoring

  • Automated notification to acknowledge receipt (Clip has been viewed)
  • Automated alert to recipients for new Clips
  • Ability to comment on and reply to a Clip’s contents instantly

Efficient Workflow

  • Revisions and updates are pushed, even after a Clip has been shared (content is always current)
  • Highly specific auto-expiration can be set to the hour, e.g., tomorrow at 5:00 pm
  • Ability to share with multiple users while protecting one-to-one conversations

 
Get started!
 
For more information, contact us at inquiry@bitpuf.com.

Photo credit: Sergey Nivens / Fotolia

bitpuf ClipBoard status indicators screenshot

Announcing bitpuf version 1.2

We’ve just launched version 1.2 and we think you’ll love the improvements!

Here’s what’s new:

  • Status indicators alert you to new comments and new or revised content
  • Pull-to-refresh provides on-the-spot updates: you can now pull down from the top of your screen to refresh
  • A few bug fixes

Do you frequently share business-critical files or confidential documents (tax, financial, legal, proprietary)? bitpuf offers a simple, completely secure channel for exchanging documents in many professional contexts.

Stay tuned for more exciting features coming soon!

Follow us on Twitter and Facebook and sign up too!

bitpuf blog privacy private conversation

Privacy is not what you think

Privacy is not about hiding. Secrecy is.

Privacy is about setting boundaries and making distinctions; it’s about asserting the right to control what is personal.

Privacy is:

  • trusting the postal service to deliver mail, unopened
  • having a conversation, unrecorded
  • shredding bank statements
  • asking permission, not presuming it

Unfortunately, digital privacy usually has it the other way around.

Recent research, reported by Gavin O’Malley of MediaPost, “tested 110 of the most popular Android and iOS apps on the market to see which ones shared personal, behavioral, and location data with third parties…a whopping 73% of Android apps shared personal information, such as email address with third parties, while 47% of iOS apps shared geo-coordinates and other location data,” very often without notifying users or asking for their permission.

Given the fierce debates surrounding data protection and consumer rights, it’s clear that balancing the risks and benefits of monitoring behavior, compiling dossiers, and storing data will not be easy.

bitpuf was designed to protect users’ privacy, to minimize these risks, and to create value around trust.

bitpuf does not use location or other tracking, cookies, photo tagging, or facial recognition. We ask for users’ email at sign up but nothing else. All content is fully encrypted, both in transit and “at rest.” And nothing is archived. We see privacy as an inherent right not an opting out of intrusive data collection.

Our policy is transparency because we believe privacy matters. We know that many of you share this view.

Wondering what privacy looks like on bitpuf? See for yourself!

Photo credit: nd3000 / Fotolia
 

Get started!
 

bitpuf blog neverlasting content no digital footprint

Introducing… Neverlasting content

Somewhere along our path through the digital age, we stopped distinguishing between content that we’d like to record, save, and archive and content that should disappear. We stopped recognizing the benefits of impermanence: privacy, security, and simplicity. There are many reasons for making digital content ephemeral—perhaps it is casual or short-lived, sensitive or confidential.

In the real world, we can hand off a document to our attorney, accountant, or doctor; we can have conversations, share photos, or exchange information selectively and quietly, in the moment and not beyond.

We’ve largely lost this kind of interaction in the online world, but not because it isn’t still valuable. With so much of the digital economy fueled by the highly targeted ads aimed at us, personal data has become the resource sine qua non.

Nearly every interaction we engage in online becomes part of a record. But is everything we do online worth capturing and analyzing? Surely it is not. Are we aware that we’re providing this raw material? Often we are not.

bitpuf was founded with a vision to recreate these ephemeral exchanges, to provide a secure channel for delivery, and to respect the privacy of personal data. We’re all for the convenience and pleasure of sharing online. We just believe in giving you the right to control your privacy and to choose whether your content will last forever.

bitpuf it!

Photo credit: Silroby / Fotolia

MyClips ClipBoard on bitpuf

How is sharing on bitpuf private?

Content on bitpuf is captured on a Clip, which can combine images, videos, text, and files. A Clip is like a blackboard that reflects changes instantaneously and erases itself when you tell it to.

What makes it private?

First, everything on bitpuf is truly temporary. Users select an expiration date then let content auto-expire or delete it manually earlier. The Clip and its content are deleted and never archived in the cloud. bitpuf recreates the experience of sharing in the moment, of physically delivering a document, of keeping private content off the record.

Second, signing up requires an email, nothing else. Our value centers on trust and respect for privacy not on monetizing personal information. Consequently, we don’t use tracking, cookies, or photo tagging, or seek access to your device’s Contacts. Transparency enables privacy.

Third, we offer sharing modes that align with different types of content. For the greatest privacy, user-to-user “internal” sharing requires sign-in for access. Users can also make content more broadly accessible via “external” sharing. In both modes, you select your audience and all data is encrypted. Choosing whom you share with ensures that you control your privacy.

Incidentally, we make the experience simple and delightful, because we believe these are synonymous.

To learn more, watch our demo video. Or sign up and try it out for yourself!